About Us

who we are

C.A. Courtesy was founded in 1987 by Joseph and Claire Bishop. Their mission was simple: Provide manufacturers and retailers with innovative ideas and solutions for promoting goods to consumers.

In many ways, Joe and Claire revolutionized the demonstration industry. They were the first demo company to secure exclusivity with a retailer. Over the years, their pioneering spirit and penchant for quality has helped insure their position as a premier provider of demonstration services up and down the East Coast.

Today, C.A. Courtesy is still family owned and operated and has expanded its offering from in-store demonstrations to full service event and promotional marketing. It is headquartered in Tewksbury, Massachusetts and maintains satellite offices in Connecticut, Maryland, New Jersey, New York and Virginia.

our history

  • 1988 - Founded by Joseph and Claire Bishop to fill the in-store promotional needs of local vendors.
  • 1988 - Established partnership with Purity Supreme.
  • 1989 - Modeled the first exclusive demo agency structure for FoodMaster, Victory and Roche Bros.
  • 1990 - Established partnership with Stop & Shop.
  • 1992 - Became exclusive In-house agency at Stop & Shop for Boston division.
  • 1997 - Established partnership with Market Basket.
  • 1998 - Became exclusive demo agency at Stop & Shop for Boston and Connecticut divisions
  • 2000 - Became exclusive demo agency for all 3 Stop & Shop divisions after  conversions
  • 2005 - Established partnership with Hannaford conducting in-store promotions at Sweetbay, Florida
  • 2005 - Certified Minority Organization –Women's Business Enterprise National Council
  • 2006 - Became exclusive demo agency for Giant Landover and awarded contract extension for Stop & Shop
  • 2011 - Established partnership with Duane Reade exclusively conducting in-store promotions at Duane Reade's across New York City
  • 2013 - C.A. Courtesy in partnership with Allegiance Retail Services, have launched an exciting new in-store sampling program. These programs are currently running in the following retailers located in New York, New Jersey, Pennsylvania: Foodtown, D’Agostinos, Freshtown, and La Bella Marketplace. Read More



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