Case Study #2

Case Study #2

Background In February 2010, the Stop & Shop and Giant Landover Frozen Food Team purchased a large amount of new frozen ice cream products across a number of manufacturers in order to prepare and stimulate category sales for the upcoming Summer selling season....
Case Study #3

Case Study #3

Background For many years, there was a lack of logistical information coming from headquarters regarding the in-store demonstrations at Market Basket. A simple notification from Market Basket headquarters was sent via email to the individual store manager mentioning a...
Case Study #1

Case Study #1

Background In July 2009, the Stop & Shop and Giant Landover Frozen Food Team purchased a large amount of new frozen pizza products from a number of different manufacturers. The goal was to stimulate category sales. Plans were made to bring in the new brands, reset...