Retail Marketing Partnerships


Through Retail Marketing Partnerships C.A. Courtesy has been improving sales, driving revenues and enhancing the overall customer experience of retailers for more than 25 years.

We are experts at setting up in-house sampling departments within chain retailers. C.A. Courtesy assists retailers in thinking through all of the challenges and opportunities that come along with this type of business.

C.A. Courtesy brings a wealth of knowledge and experience that will help any retailer set-up or revamp its current in-house sampling department. We are adept at enhancing the shopping experience from tasteful and effective samplings to selling and billing participating manufacturers.

In fact, C.A. Courtesy exclusively managed the sampling departments for Stop & Shop Supermarkets, Market Basket and Giant Landover Supermarkets for over 20 years. In addition to these large chains, C.A. Courtesy has extensive sampling experience in Club, Drug, Mass Merchant, Liquor, Home Improvement and a host of other formats.

If you are looking to launch an in-house sampling department or would just like advice on how to enhance your existing operation, please contact C.A. Courtesy today.

Case Studies

Case Study #2

Background In February 2010, the Stop & Shop and Giant Landover Frozen Food Team purchased a large amount of new frozen ice cream products across a number of manufacturers in order to prepare and stimulate category sales for the upcoming Summer selling season....

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Case Study #3

Background For many years, there was a lack of logistical information coming from headquarters regarding the in-store demonstrations at Market Basket. A simple notification from Market Basket headquarters was sent via email to the individual store manager mentioning a...

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Case Study #1

Background In July 2009, the Stop & Shop and Giant Landover Frozen Food Team purchased a large amount of new frozen pizza products from a number of different manufacturers. The goal was to stimulate category sales. Plans were made to bring in the new brands, reset...

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